Designing intuitive, user-centric digital experiences through wireframes, prototypes, and high-fidelity interfaces. Focused on balancing usability, aesthetics, and business goals across responsive web and e-commerce platforms.

Developing cohesive digital brand experiences through visual storytelling, content structuring, and scalable design systems. Supporting e-commerce growth by aligning content, campaigns, and user journeys with brand direction.

4+ years of Shopify experience, from theme customizations, app integrations to UX optimization.

Led end-to-end e-commerce redesigns focused on performance, merchandising logic, and user-centered conversion.

Familiar with Shopify Plus, Markets, Liquid, and best-in-class apps for user behaviour, loyalty, and promotions.

My work in photography and retouching is driven by a focus on detail, composition, and consistency.

In post-production, I apply industry standard retouching techniques. The goal is always to produce clean, polished visuals that support the broader creative direction.