My approach combines strategic thinking with a strong aesthetic sensibility.

Storytelling that aligns with brand identity, driving engagement across platforms. I translate concepts into cohesive visual stories that elevate the brand through moodboarding, styling, photography, and design.

I prioritize thoughtful design decisions that serve both the message and the audience. In both advertising and fashion contexts, I aim to create work that is visually strong, strategically grounded, and aligned with long-term brand goals.

4+ years of Shopify experience, from theme customization and app integrations to UX optimization.

Led end-to-end e-commerce redesigns focused on performance, merchandising logic, and user-centered conversion

Familiar with Shopify Plus, Markets, Liquid, and best-in-class apps for user behaviour, loyalty, and promotions.

My approach is centered on clarity, usability, and visual coherence. I design interfaces that are intuitive and purposeful, with a focus on creating seamless user experiences across devices. From wireframes to final visuals, I ensure that every element supports both function and form.

Whether working on a product, website, or digital campaign, I aim to deliver design solutions that are both user-centered and visually refined.

My work in photography and retouching is driven by a focus on detail, composition, and consistency.

In post-production, I apply industry standard retouching techniques. The goal is always to produce clean, polished visuals that support the broader creative direction.

Creating interactive prototypes to visualize and test design concepts, ensuring they meet user needs before development.