{ CASE STUDY }
A conceptual exploration where music, mood, and reflection intersect.
A visual exploration of an emotional-logging layer built inside Spotify, designed to help listeners capture how lyrics and moments make them feel. Spotify Feels is an independent, speculative UX case study created for portfolio purposes. It is not affiliated with, sponsored by, or endorsed by Spotify AB.
Type:
Concept & Feature Design
Role:
UX Research & Insights, Concept Development, User Flow Design
Entry Log
A journal-like stream of emotional entries, each anchored by lyric fragments and listening moments.
Log Flow
Designed as a soft, guided interaction: select lyrics, choose an emotion, add personal context.
Mood Filters & Emotional Palette
Building an expressive but simple emotional taxonomy using iconography, color, and subtle gradients.
“The concept imagines a mood-aware space within the Spotify ecosystem where listeners can log feelings, reflect on emotional patterns, and connect moments to music. The focus was on visual tone, emotion-driven UI, and the storytelling power of lyrics.”
Ways to access the feature
Users can access the Feels feature through multiple touchpoints, without disrupting the core listening experience:
From the Home Screen:
A new “Feels” tab at the top of the Home feed dedicated to reviewing saved lyrics, moods, and emotional trends.
While Playing Music:
Users can tap on the lyrics view and select specific lines that resonate with them.
After selecting lyrics, users see sharing options, including “Log Feels,” which launches the mood tagging and journaling flow.
From the Share Sheet:
When sharing a lyric snippet, users can choose “Log Feels” alongside options like Instagram Stories, WhatsApp, or copying a link